For foreign visitors, a trip to China can mean much more than seeing the sights. It can be about trying something new, experiencing everyday life in a different way, and finding something they want to take home.

At CIFTIS 2026, we step beyond the usual tourist trail to see what draws foreign visitors in. From cultural creations and collectibles to technology and new lifestyle experiences, the things they explore and engage with offer a glimpse of a China that is creative, dynamic and constantly evolving.

And sometimes, what starts with a purchase can become something more – a new experience, a lasting memory or a different way of seeing China. Join CGTN reporter Wang Tao at CIFTIS 2026 to see what foreign visitors are discovering, experiencing and taking away from their journey.