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Starbucks landed in China when coffee was still a novelty. Today, one in five stores globally is there.
American fast food and retail giants placed the same bet, and cashed in. Now local brands are out-executing them. The fix? Partner with Chinese private equity.
Here's why it's working, and what it means for both sides, as CGTN's Vivienne Nunis explains.
Starbucks landed in China when coffee was still a novelty. Today, one in five stores globally is there.
American fast food and retail giants placed the same bet, and cashed in. Now local brands are out-executing them. The fix? Partner with Chinese private equity.
Here's why it's working, and what it means for both sides, as CGTN's Vivienne Nunis explains.