China's Mid-Autumn Festival box office surpasses $40 million

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Moviegoers look at film posters at a cinema in Lianyungang, Jiangsu Province, on September 26, 2026. /VCG

China's Mid-Autumn Festival holiday box office surpassed 270 million yuan (around $40.2 million), while the pre-sale box-office earnings for new films set to hit cinemas during the National Day holiday exceeded 20 million yuan as of Sunday.

Posters for films released or set to be released during the Mid-Autumn Festival and National Day holidays are seen in Shanghai on September 27, 2026. /VCG

More than 20 Chinese and foreign films have been or are scheduled to be released during the two holidays, covering a variety of genres, including suspense, comedy and animation.

A poster for "Avengers Endgame: Encore" /CMG

Marvel's Avengers Endgame: Encore, a re-release of the 2019 film Avengers: Endgame with additional footage, led the Mid-Autumn Festival holiday box office, followed by the Chinese films Once Upon a Time in the Middle East and All Wishes Come True.

A poster for the China-UK co-production animated film "Peppa Pig: Perfect Holiday" /CMG

For the National Day holiday, the China-UK co-production Peppa Pig: Perfect Holiday led the pre-sale box office as of Sunday. The first 3D animated film in the series follows Peppa's adventures in China after a sudden storm carries her to the country. Other highly anticipated new releases include the Chinese crime drama Traces of Justice and the Chinese comedy Mr. & Mrs. Pardon.

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