China is taking center court in the Australian Open's global growth strategy. The Grand Slam has kicked off its 2027 China campaign in Beijing, aiming to engage fans through localized digital content, live events, retail and Chinese cultural Ambassadors. Tennis Australia's Director of Partnerships and International Business Roddy Campbell told CGTN's Lincoln Humphries that its long-term investment was paying off, with China now being one of the tournament's largest international markets.