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A record 888 million people traveled across China during the 2025 National Day and Mid-Autumn Festival holiday. Not all of them wanted to see anything.

Across the country, a different kind of trip is emerging within China's massive tourism market – hot springs, countryside stays and itineraries built around doing less, not more. It's not replacing mass tourism. It's growing within it.

Rest is becoming a destination in its own right – and for a growing number of travelers, doing nothing is the whole point.

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The business of doing nothing: Inside the rise of quiet travel