China's National Day holiday, which runs from October 1 to 7, has seen a surge in international visitors, as more overseas tourists explore the country beyond traditional sightseeing. The growing influx comes as China expands its visa-free entry options.

The influx of international visitors is not only driving spending on tickets, accommodation and dining, but also creating new tourism experiences, from traditional-style photo shoots to technology-driven attractions. According to online travel platforms, inbound tourism saw double-digit growth during this year's Mid-Autumn Festival and National Day holiday period. Orders for one-day inbound tours more than quadrupled year on year, while scenic spot ticket orders rose by more than 220% and domestic train ticket orders increased by more than 170%.

In Zhangjiajie, Hunan Province, visitors can watch cultural performances against the backdrop of the city's iconic mountains, sample local food and try out new activities. In Yunnan, some have visited local markets and learned to cook, while in Shanghai, others have booked haircuts and experienced everyday life firsthand. Many are also sharing their "China haul" online, showcasing not just what they bought, but the food, places and experiences they encountered along the way. The trend reflects a broader shift in inbound tourism, as visitors move from simply seeing China's landmarks to experiencing its culture and everyday life.