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German sportswear giant Adidas has been in China for decades, but it's no longer just selling a European playbook. Its "In China, For China" model puts designers, creatives and supply chains directly into the bustle of the world's second largest economy – where competition is fierce and Chinese sportswear brands are stronger than ever. Recently in Shanghai, CGTN reporter Wang Tianyu caught up with Adidas global CEO Bjørn Gulden to find out more.

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Adidas CEO: Competition with Chinese brands makes us better