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A personality quiz posted on Facebook in 2014 was taken by around 270,000 users, but data from tens of millions of their friends who didn’t take part was also harvested. That information went to political consultancy Cambridge Analytica. At the heart of the scandal that ensued was a seemingly harmless quiz whose reach extended far beyond its participants.
A personality quiz posted on Facebook in 2014 was taken by around 270,000 users, but data from tens of millions of their friends who didn’t take part was also harvested. That information went to political consultancy Cambridge Analytica. At the heart of the scandal that ensued was a seemingly harmless quiz whose reach extended far beyond its participants.