CPOPwave 2026 explores global reach of Chinese pop culture

The CPOPwave 2026 global dialogue on China's popular culture and creative industries has opened in Wuzhen, Zhejiang Province, as part of the 2026 World Internet Conference Wuzhen Summit.

Representatives of leading creative brands and content in gaming, animation, film and television, along with industry experts and scholars, gathered to discuss key trends and challenges facing the pop-culture industry, including content creation and production models, global operations, AI applications and copyright compliance. Drawing on successful examples from the past year, participants also explored ways to bring more Chinese original content to international audiences and foster cross-cultural connections through creativity in the digital age.

A report on Chinese pop-culture brands and creative content in international markets wasreleased, highlighting successful case studies and sharing insights into how Chinese original works are brought to global audiences.

The CPOPwave Immersive Character Exhibition and the CPOPwave Launch Night wereheld in Puyuan Ancient Town, bringing Chinese pop-culture creations to life in the historic town and allowing visitors to experience them firsthand.