Name: Bvlgari CEO: Creating immersive experiences for Chinese consumers
Uploaded: 2026-11-06T16:17:42+08:00
Duration: PT30.72S
Description: The savvy Chinese consumer looking to buy luxury products is not motivated merely by status, but rather by the personal meaning and emotional connect a product offers, said Bvlgari CEO Laura Burdese in an interview with CGTN at CIIE 2026.

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The savvy Chinese consumer looking to buy luxury products is not motivated merely by status, but rather by the personal meaning and emotional connect a product offers, said Bvlgari CEO Laura Burdese in an interview with CGTN at CIIE 2026. Bvlgari, in turn, is dedicated to providing an immersive and cohesive experience for Chinese consumers, she added.

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