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As consumer demand and imports continue to expand, the Chinese market is becoming more than a sales destination – it is also a hub for business growth and innovation.

At the 9th China International Import Expo (CIIE), CGTN's Vivienne Nunis talks with Manish Jain, regional general manager of IKEA China, and Krister Zackari, executive vice president at Fazer Group.

They discuss the opportunities China offers global brands, how the market is shaping business strategies and supply chains, and the value of the CIIE for both returning exhibitors and first-time participants.

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BizTalk | CIIE special: China's evolving role in the global market