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Live: A Spaniard's first taste of the CIIE – Is China the market to be in?
After years of living in China, Antonio Fernández, a Spaniard, is stepping into the China International Import Expo (CIIE) for the very first time. He's exploring the Food and Agricultural Products, where flavors from around the world all gather in Shanghai. What catches his eye? How do international exhibitors view the opportunities in China? And is entering the Chinese market really worth it for foreign businesses? Follow his journey as he explores the CIIE, samples global flavors and discovers why China remains a market full of opportunities.
After years of living in China, Antonio Fernández, a Spaniard, is stepping into the China International Import Expo (CIIE) for the very first time. He's exploring the Food and Agricultural Products, where flavors from around the world all gather in Shanghai. What catches his eye? How do international exhibitors view the opportunities in China? And is entering the Chinese market really worth it for foreign businesses? Follow his journey as he explores the CIIE, samples global flavors and discovers why China remains a market full of opportunities.