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01:29

Zenless Zone Zero is a video game that is being highlighted by the CPOPwave event as one of 10 standout Chinese franchises that have made a global impact. At Puyuan, its producer told us: game-making is highly integrated; if even one element – combat feel, visuals, story, music – resonates, that's enough. Next stop: art exhibitions in China and overseas, so global players can meet the game in real-life settings too.

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Zenless Zone Zero's global playbook: Game, art, offline