Chinese intangible cultural heritage expo brings traditions into modern life

The ninth China Intangible Cultural Heritage Expo opened in Chongqing, southwest China, on Friday, showcasing innovative ways to bring traditional cultural practices into modern life through interactive experiences, digital technology and creative lifestyle products.

At an exhibition area themed "Elegance of Chinese Style – Intangible Cultural Heritage in Fashionable Living," more than 50 intangible cultural heritage projects are presented through everyday scenarios, including clothing, home decor and social activities.

Batik haute couture outfits are displayed alongside handcrafted porcelain and lacquerware, demonstrating how traditional craftsmanship can find a place in contemporary lifestyles.

One highlight is the "Children of the Stars" botanical dyeing workshop, which features cultural and creative products made by people with autism. The initiative offers free training in traditional botanical dyeing techniques, helping participants develop practical skills and gain a sense of achievement.

"We teach them traditional botanical dyeing techniques free of charge. We also give people with special needs an opportunity to realize their self-worth and let their lives shine," said Wang Yanqiu, founder of the “Children of the Stars" botanical dyeing intangible cultural heritage workshop.

Technology is also creating new ways for visitors to experience traditional culture. At an exhibition area dedicated to technology-enabled intangible cultural heritage, visitors can interact with digital installations inspired by traditional crafts and folk performances.

By waving a dragon pearl pole, visitors can trigger a virtual Tongliang dragon dance and leap across a screen. Traditional Chinese zodiac paper-cut designs are also brought to life in an animated digital world featuring mythical creatures inspired by Chinese folklore.

A mobile exhibition vehicle, known as the "Intangible Cultural Heritage Caravan," further extends these experiences beyond the exhibition venue, bringing digital displays to communities, schools and rural areas.

"We are highlighting more lifestyle-oriented, scenario-based and youth-friendly ways of presenting intangible cultural heritage, making it easier for people to understand, experience and engage with it. In addition, we will launch more than 30 special activities, including the first drone light show themed around intangible cultural heritage, a themed cruise ship and tours by the Intangible Cultural Heritage Caravan," said Gao Lin, director of the Chongqing Municipal Commission of Culture and Tourism Development.

Organized by China's Ministry of Culture and Tourism, the five-day expo features more than 890 intangible cultural heritage projects and over 930 inheritors from across the country, highlighting efforts to preserve traditional craftsmanship while exploring its potential in contemporary life.