What if speed dating were all about business?

At the 9th China International Import Expo (CIIE), international exhibitors are meeting Chinese buyers in a series of 15-minute sessions. From Italian egg pasta and French food supplements to South African sauces, businesses from across the globe are seeking opportunities to enter the Chinese market.

With more than 150 buyers registered, including major players such as JINGDONG and Tsingtao Brewery, could these brief encounters pave the way for bigger business opportunities?