A presenter holds up a chart about hair care inside a glass-walled livestream studio at the ninth CIIE in Shanghai, November 2026. /CGTN

A livestream host holds up a hair accessory for a smartphone camera at the ninth CIIE in Shanghai, November 2026. /CGTN

A livestream host speaks to viewers while a colleague holds up a handwritten price sign at the ninth CIIE in Shanghai, November 2026. /CGTN

Studio lights illuminate a presenter speaking on camera in front of a fish oil display at the ninth CIIE in Shanghai, November 2026. /CGTN

A presenter shows smartphone viewers a promotional offer for avocado oil at the ninth CIIE in Shanghai, November 2026. /CGTN

A host uses a handwritten whiteboard to discuss iron supplements during a livestream at the ninth CIIE in Shanghai, November 2026. /CGTN

A host speaks to viewers through a smartphone mounted inside a ring light at the ninth CIIE in Shanghai, November 2026. /CGTN

Smartphones and a ring light sit beside bottles of cooking oil at the ninth CIIE in Shanghai, November 2026. /CGTN

Two men work behind a row of supplement bottles and tripod-mounted smartphones at the ninth CIIE in Shanghai, November 2026. /CGTN

A woman holds up a handwritten sign while a presenter speaks into a smartphone at the ninth CIIE in Shanghai, November 2026. /CGTN

A presenter demonstrates a pressure washer at the ninth CIIE in Shanghai, November 2026. /CGTN