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02:59

Imagine discarded plastic bottles once drifting in the ocean finding a second life as clothes, shoes, stationery, and even phone cases. Through the innovative "Blue Circle" project, marine plastic waste is being transformed into everyday essentials. Here's what makes it even more remarkable: Every product comes with a QR code that traces its journey, from ocean waste to a new purpose. Curious how marine plastic is transformed from pollution into something useful? Join Erik Solheim, chairman of the Europe-Asia Center and former UN under-secretary-general, as he explores the innovation behind Blue Circle and the growing movement turning waste into valuable resources.

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Blue Circle: Giving marine plastic waste a new lease on life