A wooden desk, blue armchairs and framed artwork give Tommy Hilfiger’s booth the feel of a living room at the ninth CIIE in Shanghai, November 2026. /CGTN

Red, white and navy jackets hang beneath a shelf of blue-and-white ceramics as part of Tommy Hilfiger’s showcase of new designs at the ninth CIIE in Shanghai, November 2026. /CGTN

A curved wall of individually lit recesses frames jeans and denim jackets at Calvin Klein’s "Palace of Denim" booth at the ninth CIIE in Shanghai, November 2026. /CGTN

A deep-indigo tote created for the Year of the Sheep features traditional Chinese embroidery around the CK monogram at the ninth CIIE in Shanghai, November 2026. /CGTN