Business
2026.11.10 16:55 GMT+8
The two-way street of toys at CIIE
Updated 2026.11.10 16:55 GMT+8
CGTN
A $13.9 billion industry, and everyone wants a piece of it. Chinese and global toy brands aren't just sharing the expo floor at CIIE 2026, they're building the next collectible sensation together.
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