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The ninth China International Import Expo (CIIE) has come to a close, prompting participating companies to reflect on the opportunities it has created. As the world's first national-level expo dedicated to imports, CIIE provides a platform for companies to connect with the Chinese market and showcase their innovations. Rogier Janssens, president of Merck China, reflects on the company's journey at CIIE since its debut in 2018, explaining how the platform has helped Merck showcase its latest technologies, engage with clients and policymakers, and advance its innovation strategy in China.
The ninth China International Import Expo (CIIE) has come to a close, prompting participating companies to reflect on the opportunities it has created. As the world's first national-level expo dedicated to imports, CIIE provides a platform for companies to connect with the Chinese market and showcase their innovations. Rogier Janssens, president of Merck China, reflects on the company's journey at CIIE since its debut in 2018, explaining how the platform has helped Merck showcase its latest technologies, engage with clients and policymakers, and advance its innovation strategy in China.