China's live streaming industry has seen explosive growth in the past few years -- with several people becoming internet celebrities. But regulation is getting tougher. Recently, a live streaming platform started cracking down on inappropriate content after overwhelming criticism of certain videos. Natalie Pang has the details.  

Yang Qingning isn't quite the household name in China. But for the 45 million people who are following her on live streaming app Kuaishou, she is their superstar. The 19-year-old girl often appears to her viewers with her new-born baby. And she is just one of many who likes to broadcast their life as teenage mothers. But last week, Beijing-based Kuaishou was singled out for allowing such content on its app.

In response to the criticism, the company apologized on its official Weibo account, saying it had taken measures against these inappropriate videos.

In China, more than 95 percent of Internet users are on mobile devices, and live-streaming is seen as a way to interact with like-minded people. Popular personalities can even earn an income based on virtual gifts from their viewers. Statistics show there are more than 900 live streaming platforms in China. And the number of users hit more than 420 million last year, with nearly 70 percent of them below 30 years old. More than half of them are male.

Chinese authorities in the last few years have launched multiple campaigns to clean up the cyberspace, including live streaming platforms. Last year alone, more than 128-thousand websites were shut down due to inappropriate content.