Plus-sized models challenge beauty standards in Brazil
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24 contestants participated in the Miss Plus Size Carioca beauty pageant, on July 8 in Rio de Janeiro, Brazil. They are aged 18-45, aiming to challenge modern inclusive standards of beauty. /CFP

24 contestants participated in the Miss Plus Size Carioca beauty pageant, on July 8 in Rio de Janeiro, Brazil. They are aged 18-45, aiming to challenge modern inclusive standards of beauty. /CFP

26-year-old Jéssika Lima, a model from Nova Friburgo in southeastern Brazil, won the competition. /CFP

26-year-old Jéssika Lima, a model from Nova Friburgo in southeastern Brazil, won the competition. /CFP

The prize includes a trip to Argentina, 1,500 Brazilian Reals prize money and a contract to be the model of sponsoring brands. /CFP

The prize includes a trip to Argentina, 1,500 Brazilian Reals prize money and a contract to be the model of sponsoring brands. /CFP

The pageant was organized by make-up artist and businessman Eduardo Arauju. /CFP

The pageant was organized by make-up artist and businessman Eduardo Arauju. /CFP