Time-honored Leica fetches $2.97 mln at Vienna auction
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A Leica 0 series camera from 1923 was sold at 2.4 million Euros (approximately 2.976 million US dollars) at the WestLicht camera auction on March 10. /VCG Photo

A Leica 0 series camera from 1923 was sold at 2.4 million Euros (approximately 2.976 million US dollars) at the WestLicht camera auction on March 10. /VCG Photo

A website focusing on digital devices, called Digital Trends said that the camera reached the record-breaking only in just 45 seconds by an unnamed private collector from Asia. /VCG Photo

A website focusing on digital devices, called Digital Trends said that the camera reached the record-breaking only in just 45 seconds by an unnamed private collector from Asia. /VCG Photo

The Leica camera was part of 25 cameras the German company built for testing its first commercial model. /VCG Photo

The Leica camera was part of 25 cameras the German company built for testing its first commercial model. /VCG Photo

Founded by Ernst Leitz in 1914, Leica launched Leica I series as its first camera on the market in 1925 and now Leica is one of the premium camera and optic products manufacturers. /VCG Photo

Founded by Ernst Leitz in 1914, Leica launched Leica I series as its first camera on the market in 1925 and now Leica is one of the premium camera and optic products manufacturers. /VCG Photo