China EV Market: India's Tata Technologies makes headway in China
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India's Tata Technologies is a leader in engineering service outsourcing. The company's main strategy focuses on helping big-ticket manufacturing companies build products that are suited for various market conditions. The company entered China 3 years ago and has achieved remarkable success by leverging synergies between China and India. Our India Correspondent Shweta Bajaj met up with Anand Bhade, President of Tata Technologies to better understand the company's journey.
In 25 years, Tata Technologies has managed to make success stories of start-ups and added value to blue chip companies by entering new businesses successfully. Anand Bhade has been with the company since its inception. He says, the aim is to make companies future ready.
ANAND BHADE, PRESIDENT TATA TECHNOLOGIES "We have a very simple vision of engineering a better world, and how do we engineer a better world is by helping our customers to conceive, design, engineer, develop and produce products that are very safe, that are very sustainable and that are a joy to produce. That's what has been the DNA of this company."
Global Auto market is seeing rapid technological growth as the world goes towards electric car. It's a wave that will become stronger as the environmental and fuel shortage concerns take over the world. Tata Technologies is looking at that opportunity to increase its tire marks around the world. 3 years back, the company ventured into China setting up its headquarters in Shanghai.
SHWETA BAJAJ PUNE, INDIA "Both India and China have used technological innovations to better performance of companies in their domestic markets. What Tata Technologies has done is taking their expertise in the Indian market to similar companies in China's market. They saw a huge potential in China's electric vehicle market, a sector that is likely to see a  massive growth in the coming few years."
The indicators made all the sense. The company was building intellectual property that would be perfect for similar companies in China. 
ANAND BHADE, PRESIDENT TATA TECHNOLOGIES "From quantitative indicators, China is the largest growing economy, it's the largest consumer market for automotive side of things. It's the largest automobile market with 28 million vehicles. So there were these quantitative indicators that clearly was saying that we need to be there but more importantly from the disruption part of it we saw a chance to not only contribute but learn from China."
The opportunity was obvious. China's market of electric cars is growing. Currently, out of total size of 28 million vehicles produced in China, the size of electric vehicles is only 2.7 percent at 750,000 vehicles. The Chinese government wants to take these numbers to a high speed lane and increase them to 10 percent of the total vehicle size as early as 2020.
Tata Technologies first foray into China was with NIO China – a new generation electric car company. The collaboration started with NIO planning its ambitious electric car to be launched in China. And led to the company's first electric all-aluminum vehicle – The ES8, which was launched in end 2017.
The car is achieving world Body Weight Efficiency Target, which are key to innovation of electric vehicles. 
ANAND BHADE, PRESIDENT TATA TECHNOLOGIES "I have about 5 electric vehicle programs that we are engaged in the China market. Some are with electric vehicle startups and most of them are with mainstream OEMs."
India's share of engineering services export is expected to touch 36 billion dollars by 2020. Tata Technologies wants to take a part of this to China market, the world's largest electric vehicle market. The company has a strength of 250 people working in its Shanghai office and expects to double these numbers by 2020. For Tata Technologies what worked is using China's manufacturing capability and its own capabilities in innovations. Shweta Bajaj, CGTN, Pune, Maharastra, India."