AI in Indonesia: Chatbots help consumers and brands connect
Updated 17:10, 01-Apr-2019
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Staying with technology. Experts are calling Indonesia the next big market for Artificial Intelligence. Connectivity is becoming even more important in Indonesia's big cities and on the outskirts because of the country's increase in smartphone and internet users. CGTN's Silkina Ahluwalia has the story.
Research shows Indonesia's Artificial Intelligence industry is growing exponentially, with 65 percent of brands saying they use AI in their businesses. One man that's taking advantage of that growth is Ache Harahap. His company creates chatbot technologies that aim to make user's daily needs much simpler. The chatbot can book flights, reserve hotels and find information quickly using data analytics.
ACHE HARAHAP, CEO BJTECH "The backbone of the economy in Indonesia are the SME's and the millennial tend to have their own businesses because of the major e-commerce and chat messenger like LINE and Whatsapp. We believe we want to help them to make automations throughout Indonesia with the language that they are used to, ones that are very common for them. We want to make AI a very simple process."
One of Indonesia's largest marketplaces, Tokopedia, has also begun to embrace AI technology.
SILKINA AHLUWALIA JAKARTA, INDONESIA "This is Indonesia's first AI Centre of Excellence, a huge milestone for the country's artificial intelligence industry. It's a place where the industry will grow with the support of new innovations, research and technologies."
Experts say AI is the key to digital businesses, with the potential to transform everything from business operations to customer experience.
HERMAN WIDJAJA VP OF ENGINEERING, TOKOPEDIA "We just celebrated out 9 year anniversary, we are going to 10 year. The amount of data that we have for our customers, understanding who they are is really really big, to the point where basic technology cannot absorb and adapt, so with AI, the concept is different, it is towards learning. How do we continue learning the amount of data that we have and continue using it to give better recommendation, better personalisation, solving a lot of hard problems."
Although the industry shows promise, there's still plenty of room for improvement, and as more companies create and innovate, the industry will eventually grow to its full potential. Silkina Ahluwalia, CGTN, Jakarta.