Google tests news publishing tool similar to Snapchat

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Google is developing technology that media companies could use to create stories similar to those found on Snapchat's "Discover" platform, an insider stated on Friday.

The project, dubbed "Stamp," is in the early stages of testing with publishers, said a spokesperson, who informed tech fans on the condition of anonymity.

Tech leaders including Google, Snapchat's owner Snap and Facebook are racing to develop publishing tools for media companies, hoping to fill their own apps with news, entertainment, sports and other content.

Snapchat's "Discover" product is an integrated hub of media sources. /Snapchat Photo

The challenge for such tools is making them faster and easier to use, rather than a web browser, while creating an engaging experience for its users.

Snapchat's "Discover" product is distinct in the way it integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger.

The Wall Street Journal (WSJ) first reported the development of Google Stamp earlier on Friday, citing people familiar with the matter.

Google building seen from the exterior. /Reuters Photo

Google has been in discussions with several publishers, including Vox Media, Time Warner's CNN, Mic, the Washington Post and Time to participate in the project, said a representative from WSJ.

Google said in a statement: "We don't have anything to announce at the moment, but look forward to sharing more soon."

The name Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories. Facebook has a competing product named Instant Articles.

(Source: Reuters)

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