Northwest China's Xinjiang Uygur Autonomous Region is known for its diverse agricultural products, especially when it comes to fruit and nuts. However, many farmers find it difficult to market their abundant harvests. In today's special series on China's poverty alleviation drive, our reporter Yang Jinghao looks at how e-commerce is helping them.

Chatting into her smart-phone's camera, or performing a traditional Uygur dance.

Live-streaming on popular social network platforms -- like Tik Tok -- is a crucial part of Asidam Kayyum's job at the e-commerce service center of Yarkant in southern Xinjiang.

She might be a so-called "web celebrity", but what she really wants is to promote the specialties of her hometown in this way.

ASIDAM KAYYUM E-commerce Public Service Center, Yarkant County "I do a live stream every two days, which lasts for two to three hours. There are about 8- to 10-thousand viewers each time, and approximately 60 orders are made."

A large county of more than 1 million people, Yarkant has yet to eradicate poverty.

For its many farmers, they struggle to find ways to sell their special products, such as Badam, honey and red jujube.

The government-backed e-commerce center stepped in to help them. It's working with local agricultural cooperatives to sell the products online and it's proving to be a big hit.

ABDUKAHAR ADIL Founder, Yarkant Sami Agricultural Cooperative "Our sales volume has increased by 30 percent after cooperating with the E-commerce center. I'm very happy about that."

The success of this venture has had a knock-on effect in the county by creating more job opportunities for poor families.

BUJANNAT MATTOHTI Employee, Yarkant Sami Agricultural Cooperative "I used to be a housewife. Now I can earn 2,000 yuan working here. Meanwhile, in the past, our Badams were sold at roadside stalls. But now, the cooperative purchases the nuts from my home at much higher prices."

YANG JINGHAO Yarkant County, Xinjiang "It's just part of the local government's efforts to help the agricultural cooperatives sell their products. How to engage all villagers in the cyber world and help them enjoy the convenience of e-commerce platforms, is equally stressed."

The center has established more than 200 e-commerce service stations across the county.

Villagers can avail of all kinds of online services at these stations – such as paying bills, shopping and express deliveries.

The plan is they can also help farmers find buyers for their fruit and nuts.

NURAHMAT ABLA Employee, E-commerce service station in Yarkant "I hope through our efforts, we can also help locals sell their farm produce online."

The future looks bright, but it seems there are still many challenges to overcome.

WANG YE Director, Yarkant E-commerce Public Service Center "Logistics is a major problem. Next, we will build a logistics system integrating the county, townships and villages. For that, we'll first construct a sorting and storage center for express deliveries."

As modern technology and services penetrate deeper into China's under-developed areas, it's giving locals a flavor of what they can achieve with a bold vision.

It might not be too long before everyone in this county can go online, both for fun and business opportunities. YJH, CGTN, Yarkant, Xinjiang.