Mini hats not only warming the bottle but the heart

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Every autumn, there will be dozens of Innocent Drink (a fruit juice) bottles wearing colorful mini hats shown on the shelves of some supermarkets in London, UK. They are very popular to people not only because of their cute appearances but also due to their social movement.

Innocent Drink with mini hats /Weibo Photo

Established in 2003, a charity organization for the elderly named Age UK partnered with Innocent Drink to start hosting charity events. Recently, over 6 million mini hats were knitted by volunteers all over the UK and completed within a few months of the delivery deadline in October. These mini hats will then make their way to stores across the country and be paired with Innocent smoothie bottles.

Thanks to volunteers incredible handiwork, the mini hats made up by volunteers have resulted in more than 200 million pounds raised for the charity. Each time consumers purchase a bottle, a donation of 25 pence (0.33 US dollars) will be sent to the community for the elderly to organize social activities. It is reported that these events have been active over the last 14 years.

This year’s theme is helping the elderly to overcome the sense of isolation and separateness. In the UK, there are over 200,000 elderly that only see their family once a month. The charity will focus on helping them connect to more interaction with others leading them to a happier life.

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