K-pop, J-pop and other Asian pop musical styles currently dominate the Thai music scene. Variety shows like "Produce 101" are set to spread across South East Asia in a big way. But some in Thailand are concerned the influx of foreign music is killing off home-grown talent, and that the Kingdom is not doing enough to promote its own distinctive culture overseas. Tony Cheng reports from Bangkok.

A teenage boy sings along in his bedroom, fantasizing about becoming a star. For Puengpung, it's become an all-absorbing obsession, emulating the Korean idols he follows on YouTube. And it's even harder for the 13-year-old wanna be K-POP star, he doesn't even understand what he's singing.

TANATAT PUENGPUNG SUJITO, 13 "At first I just sing along, and when I find one I like a lot, then I go and find the translation."

Puengpung wants to go all the way. His parents have built him a rehearsal studio where he can practice to get to the top. His ambition is to get here, Produce 101, the Korean variety show that has launched an army of stars. The Thai version was due to launch this year but has now been postponed because the producers feel the talent pool isn't deep enough. In the exacting world of top-class pop entertainment, it seems Thailand is falling short.

VIRIYA SAWANGCHOT POP CULTURE GURU "It's not good to ask questions about any nationality anymore, because Asia is covered."

Some see an increasing trend in Thai pop culture. That is a one-way cultural exchange. Plenty of Japanese and Korean bands are coming here, but Thai talent isn't being promoted overseas.

VIRIYA SAWANGCHOT POP CULTURE GURU "I think because the import culture is very strong, in Thailand, we don't have any agents that are trying to export Thai popular culture to other countries like Japan or Korea."

But Thailand is famous for adapting other cultures for its own ends.

TONY CHENG THAILAND "Thai culture has always been very good at absorbing all sorts of influence from all over the world. And with new envision of K-POP stars, young Thai teens are giving it a very Thai interpretation."

This parody video, made by four young students in rural northeastern Thailand, gathered a million hits on YouTube in just a couple of days. The lip syncing and camera angles are perfect, but this isn't Gangnam style. The cultural references are all taken from village life in Thailand and the girls confident attitude says it all. They own it. Tony Cheng, CGTN, Thailand.