Yaorenmao, an online dance star, escaped online after she felt trapped in her "boring" life as a member of the modern workforce. Her alternative world is a Shanghai-based video-sharing platform, where she prances and preens in cosplay outfits for her more than one million fans. The video platform, bilibili.com, attracts more than 150 million Chinese users with its eclectic mix of user-generated videos and animation largely inspired by the Japanese world of ACG (anime, comics and games). Analysts estimate that Chinese ACG industry is set to develop into a multi-billion-dollar industry.