China on Thursday held an inauguration ceremony for the China Media Group, a new broadcasting platform made up of China Central Television (CCTV), China Radio International (CRI) and China National Radio (CNR).

Huang Kunming, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and head of the Publicity Department of the CPC Central Committee, and President of the China Media Group Shen Haixiong attended the event.

The China Media Group now comes under the Publicity Department and is tasked with the enhancement of China's international broadcasting capacities and promoting the convergence of the three platforms. 

Read more: China to merge state media broadcasting giants