Social media is offering new opportunities for fame and fortune. But there's certainly no formula for who will become an influencer. For example, you may have heard of socialites like the Kardashians. But how about a cooking grandma from Taishan, China, who's becoming an Instagram star? Mark Niu has more.

As soon as Lisa Lin graduated from law school, she ditched the courts for the kitchen. She writes a popular food blog called 'Healthy Nibbles and Bits'. When her mom disapproved, Lisa didn't argue. She put her mom on Instagram.

LISA LIN INSTAGRAM 'INFLUENCER' "When my mom started becoming a part of it and when I started featuring more dumplings, the engagement probably increased by over 200 percent. It was just very popular. Whenever it was something I did on my own, nobody really cared. But when it was my mom, everybody goes, 'Oh, my god! I love your mom, can she adopt me.' There's all these comments. I just knew from the feedback that she was a hit."

'HelloLisaLin' now has more than 93-thousand Instagram followers, marveling at a vast array of dumplings, appetizers and mouthwatering dishes.

74-year-old Lan Lin, aka Mama Lin, prepares authentic recipes she learned while growing up in Taishan, China.

LAN LIN INSTAGRAM STAR "I have no idea why people like watching me. But I'll keep putting in more effort, keep digging deeper to help my daughter."

Lan's infectious personality and frugality help drive interest.

While she's working in her daughter's kitchen today she's known for cooking at her own humble stove, which is wrapped in foil to keep it clean. To scoop rice, she uses the same cup from United Airlines she got 32 years ago when she first flew to the U.S.

This is her secret Instagram tracking method-writing the numbers down by hand. Lisa's social-media driven business is now pulling in well over 100-thousand dollars a year, primarily through advertising and sponsorships, such as from cookware companies and supermarkets.

LISA LIN INSTAGRAM 'INFLUENCER' "You want to make sure you have good follower numbers, but also engagement. And so companies will then trust the content you create actually sees, and the audience can actually see the content you are creating for them. So the two pieces together actually impact your marketing power."

MARK NIU SACRAMNTO, CALIFORNIA "Throughout the week, mother and daughter are constantly cooking, coming up with new recipes and perfecting old ones. They don't actually sell the food, because they don't want to get into that business model. So, there's plenty of leftover food that they sometimes have no idea what to do with, right?"

While satisfying their followers' cravings, the Lins have been working on the engagement of a more personal kind.

LISA LIN INSTAGRAM 'INFLUENCER' "We've definitely been closer I would say. And it's brought me a lot of personal joy just to know that other people enjoy watching us cook."

LAN LIN INSTAGRAM STAR "I like it very much, because I can spend time with my daughter."

Mother and daughter, building a brand. But are they building careers?

LAN LIN INSTAGRAM STAR "I still hope she can become a lawyer."

The jury is still out on that. Mark Niu, CGTN Sacramnto, California.