So the question is, will Bilibili be able to generate profits for its shareholders? Let's get some detailed analysis. Bilibili launched in 2009 as a online video platform focusing on MAG-related content -- Manga, Anime and Games. What audiences love about Bilibili is that it has a bullet screen function. Users also can upload and share their own video clips online. The platform had 72 million monthly active users in the fourth quarter last year. That was up 45 percent on year. The tricky part is that as a video website, Bilibili's revenues are mainly supported by its online games and its net profits has been negative for the past few years. The company was operating 72 games in total by the end of 2017 and the sector contributed 83 percent annual revenues.