Now let's talk to Mu Fangzhou, a DJ from EZFM. He's now at the festival.

Q. This is the first-ever Grammy Festival in the world. Why is the recording academy diving into the live music industry, and why are they making their debut in China?

MU FANGZHOU DJ, EZFM "It's part of the global strategy. The Recording Academy is no stranger to China's music industry - Previously they have supported TV reality shows 'Chinese Idol'. And there have been international festivals toured in China too. For example, Japan's festival brand Summersonic toured in Shanghai last year. And think about the top class festivals that travel- Chicago's Lollapalooza have traveled to Germany and Brazil. As China is making an impact in the music industry, especially on digital music distribution, it makes sense that every one wants a share of China's music market."

Q. Can you elaborate on the difference between local and international music festival brands?

MU FANGZHOU DJ, EZFM "Local festival brands, like Strawberry and MIDI, are more likely to feature local artists, because they started as record labels. The festival is an extension of their service to artists; The international touring festivals such as GRAMMY Festival and a series of Electronic Dance Music festivals are more like branding events, they get financial support from the likes of.beer brands, so the more stars the better. We get that a lot from electronic music festivals. But either way, the audience is enjoying the occasion the same way. And the festival promoters need to work more on the details. The grass, food service, transportation, security, because Music is no longer the only expectation, audience also wants to have a good time at music festivals."