Dallas Mavericks owner and tech billionaire Mark Cuban posted a video on Chinese social media Monday asking fans to help them come up with a new Chinese name for the NBA team.

In the video message to the team’s 1.8 million followers on microblog platform Weibo, Cuban announced that his club was working with Tencent, the tech company that owns the NBA’s broadcast rights in China, to come up with a new Mandarin moniker. He explained that they would be interviewing “translation experts, basketball legends, and fans” for their suggestions until September 24, after which they would have a public vote on the final name.

For more than 20 years Dallas has been called xiaoniu in China, or “little cows.” Cuban said that translation “has nothing to do with the Mavericks," but many fans say they’ve grown fond of their team’s admittedly mistranslated name.

The Mavericks made history in 2001 when they signed Wang Zhizhi, the first NBA player from China. 

A name change by the Mavericks could prove to be a smart move as NBA coverage in China is growing faster than ever following the league’s five-year partnership with Tencent back in 2015.  The league is also spreading its presence in the Asian country, with Kobe Bryant even planning to establish China’s first NBA basketball school.

The NBA’s love affair with China – and vice versa – dates back to when the Washington Bullet’s visited the country in 1979.