Betel Quid Addiction: Campaign in Myanmar spurs chewers to quit
[]
01:10
Myanmar is trying to stop people from chewing a specific kind of leaf - that's popular but also has led to high rates of cancer. The results are now coming in from a campaign launched last year to warn people of the danger. CGTN's Dave Grunebaum has more.
DAVE GRUNEBAUM YANGON "More than 60-percent of the men here in Myanmar chew betel quid and almost 25-percent of the women do. There are roadside stands across the country. Betel quids are made from carcinogenic areca nuts that are placed in a betel leaf with slaked lime. In Myanmar, it's usually mixed with tobacco. Someone who chews betel quid mixed with tobacco is 27-times more likely to get mouth cancer than someone who doesn't chew it. The People's Health Foundation, a private non-profit in Myanmar, launched a television and radio campaign to educate people about the risks. A recently completed post-campaign research study reports that out of the betel quid chewers who recalled the campaign several months later, more than 60-percent of them tried to quit. But it's not clear how many of them were actually successful. Still, the campaign's organizers say just getting more people to consider kicking the habit is an important step. The People's Health Foundation says it plans to launch a new anti-betel quid chewing campaign later this year."