18:51, 19-Jul-2019
Shiseido's Brand Strategy: Uotani: Portfolio offering more choices to consumers
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19:08, 19-Jul-2019
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China's beauty sector has been growing at an explosive pace in recent years driven mostly by younger Chinese consumers. As one of the biggest beauty conglomerates in the world, Shiseido has huge ambitions to win over the Chinese youth. Global Business's Tracey Chang sat down with Masahiko Uotani, the president and CEO of Shiseido, to talk about his plans to revamp the 150-year-old brand's image in China.
"How does Shiseido compete against other Asian beauty players in China?
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"You have said in the past that China represents a huge chunk of the beauty industry's future. Why is that?
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"What's unique about China's beauty market compared to the rest of the world?"
"Tell me about Shiseido's China innovation team? How important is the China market to Shiseido?"
"How to address the concerns certain consumer thinking that if the company pressures to be too global, we gonna lose that edge of catering to Asian women specifically?"