IT professional quits job to launch rolling dough venture

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Li Wenjing quit his well-paid IT programmer job in 2008 to set up a local food production unit. Today, he earns a fortune by producing local food, rolling dough, using modern hygienic techniques.

Rolling dough. /Tecent News Photo

Over the last two years, the product has attracted international clients at central China’s Shaanxi Province. His venture is inspiring many youngsters in China, as many of them fear that if they go back to their small hometown, they may lose jobs in big cities.

Li with his products. /Tecent News Photo

Rolling dough is a traditional food in central China. And rolling dough made in Li’s hometown Qishan County is famous as the "best in the region."

Li invented a mechanized production line to manufacture chewy roll dough under strict hygienic condition. The traditional handmade dough faces issues of hygiene and mass production.

Li's food factory. /Tecent News Photo

Considering people in different regions have a varied taste preference, Li also renovated the recipe. Thanks to his experience as an Internet professional, Li has expanded his product's reach to international market. The factory's daily income is over 100,000 yuan (15,140 US dollars).

Li's food factory. /Tecent News Photo

“My colleagues liked the rolling dough sent from my mom so much when I worked in south China’s Shenzhen City, while the delivery fee was much more than the food price,” said Li. “So I came up with the idea that I should make it as my business.”

Li's factory sends out 2,000 packages every day on average. /Tecent News Photo

Li said that his parents are getting old. Establishing a business in hometown was like killing two birds with one stone. He can earn a lot of money and also take care of his aging parents.