China's sports industry has grown rapidly over the years, and is expected to reach 5-trillion yuan, or over 720-billion US dollars, by 2025. The plan is to promote the sports industry as a new impetus for the economy. Many experts say what's needed is a change in mindset, and innovation in product design and growth model. In today's special series Beyond the Wall, CGTN correspondent Han Bin gets up close at kickboxing promotion Kunlun Fight, to see what has made it one of the top sports brands in the world. Now forty years old, founder Jiang Hua, is the same age as China's reform and opening up.  

ZHANG LIPENG MIXED MARTIAL ARTS FIGHTER "Every movement is important. The fighting action involves fists, elbows, knees, wrestling, and Jiu-Jitsu. Every style requires its own training and then it can be combined to play and win."

YAN XIBO MIXED MARTIAL ARTS FIGHTER "In fact, fighting is the explosive power of an instant. The beauty of Kunlun Fight is showing I'm a real man."

VLAD TUINOV MIXED MARTIAL ARTS FIGHTER "I love Kunlun Fight because it has the strongest fighters."

VICTOR NAGBE MIXED MARTIAL ARTS FIGHTER "Fighting is art. You can fight, but most fights won't have blood in it. You can get knocked down. That's exciting."

JIANG HUA, FOUNDER KUNLUN FIGHT "Many people think that fighting is very cruel. The nose gets hit, the face gets swollen. Actually it isn't. It's an aristocratic sport. It is trust, it is respect. The biggest social value of Kunlun Fight is to remind more people of Chinese martial arts."

YU YANG, VICE PRESIDENT KUNLUN FIGHT "Kunlun Fight is an upgrade of Chinese kung fu. Every country has martial arts, which are the crystallization of unique culture and treasure. It is a re-creation of the martial spirit that China has depended on for thousands of years. So we have established such a platform to exchange, to bring Chinese martial arts to the world, and the world's fighting arts to China. Kunlun Fight's success in the past four years is a legend, turning the platform into a global No. 1."

HAN BIN SANYA, HAINAN "For decades, China's sports industry has been restrained by its planned economy. Kunlun Fight, is among many innovative efforts breaking ground to change the system and allow a free market mechanism. The country wants to build a collection of sports brands with strong global competitiveness."

JIANG HUA, FOUNDER KUNLUN FIGHT "The reason behind Kunlun Fight's achievement is it looks for a model without any model to follow. We treat each event as a product. The presentation of competition was taken to the extreme. The use of diversified communication methods, has led to the building of a business model. When you make your brand and have influence, people will take the initiative to find you."

YU YANG, VICE PRESIDENT KUNLUN FIGHT "What Jiang Hua is doing is not simply to create a competition. He wants to become an industry leader. The usual sports events are held once or twice a year, Kunlun Fight breaks the pattern, with more than 1,000 matches, and we beat all opponents in number. The fast growth of Kunlun Fight can be a related to China's economic development. As poor countries promote culture, rich ones promote sports. It paved the way for Jiang Hua's success."

JIANG HUA, FOUNDER KUNLUN FIGHT "I think the next trillion-dollar market must be sports. The spirit of sports is to constantly overcome new obstacles. And then rise to another height, and then rise further."

YU YANG, VICE PRESIDENT KUNLUN FIGHT "He has an iron and steel spirit, and has kept breaking through his own mode of thinking. Kunlun is China's most mythical primeval mountains. I hope that Kunlun Fight will be able to create an industry with a high degree of depth and meaning, and can raise up a new legend, promoting the development of China's martial arts industry, and the country's sports industry. I hope the world will know the three Chinese characters: Kunlun Fight."

VICTOR NAGBE MIXED MARTIAL ARTS FIGHTER "Kunlun Fight is global."

VLAD TUINOV KICKBOXER "Fighting is the whole meaning of my life. I won’t set a goal but do my best, step by step."

VICTOR NAGBE MIXED MARTIAL ARTS FIGHTER"Kunlun Fight is trying to bring to other people from different place to be worshipping Kunlun Fight. Wow, I would be on it."

YAN XIBO MIXED MARTIAL ARTS FIGHTER "My next goal is to train my next generation. He has a tougher fighting spirit than mine."

YAN AOSHENG YAN XIBO'S SON "I want to fight, to become a world champion."

JIANG HUA, FOUNDER KUNLUN FIGHT "I hope Kunlun Fight can be synonymous with fighting, Then, that's enough. The day when I get old, I can say 'Kunlun Fight was founded by me',  or even my children and grandchildren can say 'It was founded by my grandfather'. Really, that's what I really want."

Kunlun Fight!