The college game is in some parts of the USA more popular than the NBA. But that doesn't mean it is not trying to expand its reach. The PAC-12 Conference, consisting of teams on the US West Coast have been playing games, here in China for several years in an effort to get more fans, and more revenue for the colleges. Our Owen Fairclough sat down with the deputy commissioner of the league to discuss the reason the PAC-12 has set its sights on China.