Shi Yan, who holds a PhD from China’s Tsinghua University, lives her life rather differently from her fellow graduates. /Photo via shardharvest.cn

She works as a farmer in suburban Beijing, having established her own agricultural company. /NetEase Photo

The company operates under a new business model that connects producers directly with consumers. /NetEase Photo

Nearly 2,000 families have ordered their products from the company and more than 700 have become members. They can receive a weekly delivery of fruit and vegetables, dairy products or meat. /NetEase Photo

She and her husband run the company which now has an annual income of more than eight million yuan. /NetEase Photo