Wei Zhaozhong, a nearly 70-year-old villager in east China's Shandong Province, is a representative inheritor of the intangible cultural heritage of painted clay sculpture in 2013. /Photo via China Daily

Using his imagination with whistles, he designs a colorful clay tiger. /Photo via China Daily

In the past fifty years, he has created over 100,000 painted clay figures. /Photo via China Daily

After inheriting skills from his father as a 15-years-old, he is the only one who sticks to the handicraft among his brothers. /Photo via China Daily

Before coloring these tigers, he needs to warm up the pigment. /Photo via China Daily