FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A man with body paint poses at a Mexican hotel stand. /AFP Photo

FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A young woman poses with a visitor at the Indonesian stand. /AFP Photo

FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A dancer painted by US body paint artist Trina Merry performs at a Madrid hotel stand.  PIERRE-PHILIPPE MARCOU / AFP Photo

FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A woman performing calligraphy writes the name of a visitor at the Korean stand. /AFP Photo

FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A Senegalese hostess speaks with a visitor at the Senegalese stand. /AFP Photo

FITUR (the International Tourism Fair) is an international meeting place for tourism professionals and a trade fair that started this Wednesday in Spain. It has had over 100,000 participants coming from 160 different countries and regions since 2015. A woman dressed as a "ninja" looks on at the Japanese stand. /AFP Photo