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As more and more Asian faces are appearing in blockbusters, more and more Asia-Americans are filling the cinema seats. CGTN's May Lee reports from Los Angeles.
Slowly but surely, Hollywood is making progress with better representation. Just in the past year, some of the biggest films with huge box office receipts featured women and people of color. Black Panther, with its mostly black cast, has so far grossed 1.3 billion dollars worldwide since its release in February. But it's not just what's happening in the movies that's changing. The makeup of movie audiences is also becoming more colorful.
According a recent report by the Motion Picture Association of America, Hispanic-Latino filmgoers went to see movies the most in 2017 in average 4.5 times per capita. But Asians are a close second. They headed to theaters 4.3 times. African Americans ranked third at 3.4 and Caucasians went 3.2 times.
MAY LEE, LOS ANGELES "Although the Asian population here in the US is still small at 6% compared to 18% for Latinos and 12% for African Americans, the moving going frequency of Asians is a trend that Hollywood can't ignore specially since Asians are the fastest growing racial group in the US."
Combine that with the fact younger people, which the US Census Bureau found is the most diverse generation, are more likely to go to the movies than Americans over 40. 18 to 24 year- olds saw movies an average 6.5 times a year.
VINCE AMALFI, VP AD SALES, SCREENVISION MEDIA "With studios turning out blockbuster after blockbuster year after year, it seems like for the last couple of years, we're seeing a much younger audience come to the movies. And therefore, really across all ethnic groups.They still want to escape, they still want see movies as being a great experience and with these 200 million dollar movies that are being made, the only place to see it is on the big screen."
The MPAA report also found the most popular movie among Asian filmgoers in 2017 was "Spider-Man: Homecoming." The co-star of the blockbuster hit is Filipino actor Jacob Batalon. Legendary actor George Takei believes representation is a must, but also says the Asian community needs to step up and support fellow Asians in every field of entertainment.
GEORGE TAKEI, ACTOR"I go see a August Wilson, African American playwright play, he writes about an African-American family in Pittsburgh, Pennsylvania. I look around the audience, you see a dominate African-American presence. I see a Philip Kan Gotanda or a David Henry Hwang play, I look around and just a sprinkling of Asian faces. We as a community, if we see David Henry Hwang's play being done with an Asian-American cast, maybe an Asian-American director, we need to be visibly present there."
Asians will get that chance to support an all-Asian movie this August when the much anticipated bestselling book turned movie, "Crazy Rich Asians" comes out. A slew of big names star in the film including Constance Wu and Michelle Yeoh. And it's directed by Chinese American John Chu. There's a lot of buzz about the movie and for Asian audiences, "Crazy Rich Asians" might just make them even crazier movie goers.
May Lee, CGTN, Los Angeles.