Tourism is the fastest growing employment sector in Great Britain, worth 9 percent of GDP. London, in particular draws millions of visitors each year, with ever-increasing numbers coming from China and other parts of Asia. This summer has seen record numbers of travelers once again, many enjoying a British heatwave. But why exactly do Chinese tourists enjoy visiting England so much and how are the young ones embracing the latest London hotspots? Oliver Regan has the story.

London's summer of 2018 has been a memorable one so far. Record breaking temperatures, and international visits growing for an 8th year in a row, mean the city's tourism sector is thriving. And visitors from one particular area are leading the way.

BARBARA JAMISON LONDON AND PARTNERS "The Chinese visitor market to London is extremely important. It is actually the biggest growing tourist market in the world and it is an ever-changing dynamic."

London and Partners who work with the London Major on promoting the city, identified three major clusters for Chinese tourists when they visit the capital. The most popular being one that includes Buckingham Palace, Westminster Abbey and the Houses of Parliament, the London Eye.

OLIVER REGAN REUTERS REPORTER "And the British Museum, which is the most visited attraction by Chinese tourists."

HANNAH BOULTON THE BRITISH MUSEUM "We obviously have audio guides in Mandarin. Mandarin is the fifth most popular language in terms of our audio guides so we know that obviously visitors are coming and using those to experience the collection. We produce guide books in different languages. One of the interesting things for us is that about 10% of the museum's overall visitors, and we have around 6 million visitors a year, identify as being Chinese."

Another major cluster is a route that centres on St. Paul's Cathedral, Tower Bridge and the Tower of London. 

PETER MCGOWRAN THE TOWER OF LONDON "We have had some big crowds, we have had unexpected weather. We get over 3 million a year and a great percentage of those are international."

London's famous sightseeing hot spots have long been popular with tourists from China wanting an insight into British traditions and culture. But as a younger generation begin to explore the city, different visitor trends are emerging.

BARBARA JAMISON LONDON AND PARTNERS "So you might have one visitor that has maybe been to the centre of London, but wants to explore Shoreditch, they want to go to some of the edgy bars, the restaurants. There is an appetite for immersive experiences. A lot of what we do with our own social media channels in China Weibo and WeChat does play a role. We are very lucky to have a lot of really fantastic and highly intelligent Chinese students studying at our universities, and we've also seen that they have been acting as ambassadors bringing friends and family to our city."

Online combination tickets are available for popular London landmarks including Madam Tussaud's, the London Eye and Dungeons costing around $60. BUT what do the tourists think of the prices here?

TOURIST LONDON "I've found food and the living costs especially for the transportation costs maybe expensive."

TOURIST LONDON "A little more expensive than China but we can afford it."

TOURIST LONDON "As long as we don't convert, we feel good!"

According to the United Nations World Tourism Organisation latest figures, Chinese tourists spent $261 billion back in 2016. A figure that will only continue to rise. Some aren't seeing the benefits of this big spend.

SOUVENIR SELLER LONDON "well to be honest it's not that good a year. Visitors are low so business is not that good."

BUT with the soaring summer temperatures set to continue, and scores of events and festivals to come, London's economy will continue to reap the rewards as the tourism boom shows no sign of slowing.