Glasses-free tech adds new dimension to 3D

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Virtual technologies are linked with special glasses. But some Chinese companies have added a new dimension to the 3D technology by eliminating heavy blinkers.

KDX, a company produces laminating films, photoelectric materials, 3D, and Internet applications, launched an interactive 3D screen, which can display 3D without using funky-looking glasses.

It provides game players and film-lovers better experiences of virtual reality (VR).

Besides, Jin Zhanhe, a car salesman found another use for this new technology. By replacing his old paper catalogs with a 3D screen, he can better introduce his cars to his customers.

“This allows me to view the car's entire exterior. I can also use a remote control to experience different interiors and colors. It's much more intuitive and immersive,” said Jin.

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Zhang Biao, executive president of KDX 3D Display Business Group believes that it will become a core technology in VR and mixed reality in the future.

“Philips and we have built a shared patent moat, where we exchange patents with each other, At the same time, we've established an arch and development (R&D) center in Europe, where most of the personnel used to work with 3D technology at Philips,” said Zhang.

Glasses-free 3D is already included in China's 13th Five-Year Plan.

Sino Market Research predicts that the potential market for 3D exceeds 500 billion US dollars, including a 30 to 50-billion-US-dollar mobile phone market.

VR and augmented reality (AR) technologies are gradually gathering pace and they will offer a more immersive experience, said Li Gang, an analyst at Sino Market Research.

"We believe that glasses-free 3D technology will see a very strong development, both in terms of specific industries and the consumer market," he said.