A 3D zebra crossing has quite literally popped up in north-west Iceland’s Ísafjorður, catching the eye of web users from around the world. /Photo from CCTV.com

But of course it’s just an optical illusion creating the effect that the zebra crossing is floating in mid-air instead of simply being painted on the road. /Photo from CCTV.com

Local road painting company Vegamálun Gíh came up with the idea while looking for ways to slow drivers down and protect pedestrians. If it manages to encourage motorists to go easy on the gas, more are expected to be introduced around the town. /Photo from CCTV.com