Remembering Chairman Mao: Devoted collector promotes 'red culture'

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02:27

Earlier, we saw how tourism has flourished in Shaoshan, as people come to pay respects to Chairman Mao. But one man is taking his admiration for the late leader to the next level. Again, Yang Jinghao takes us to meet a "red culture" enthusiast in Mao Zedong's birthplace.

Collecting red memorabilia has become the main focus of Qin Hongguang's life. From different versions of works by the late Chinese leader Mao Zedong to various Mao badges, and posters showcasing the features of that era, each piece displays Qin's passion for this undertaking, which has burgeoned since he was a teenager.

QIN HONGGUANG COLLECTOR "My interest in collecting red memorabilia was not influenced by my family or teachers. It has gradually developed from my interest in Chairman Mao's poetry."

In 2016, Qin moved north from Guangdong Province to Shaoshan where Mao was born and grew up. Here he opened a museum to display some of his collections. Through these carefully selected exhibits, the dedicated collector tries to give visitors a glimpse of the old days.

QIN HONGGUANG COLLECTOR "Chairman Mao's hometown is known around the world. I think it's the best place to promote his thought and the spirit of the people of that period."

As well as curating his museum, Qin also gives lectures. In his view, remembering Chairman Mao is more than just the ritual of laying a bouquet at the massive statue standing in the small city.

QIN HONGGUANG COLLECTOR "What really matters is to learn more about his personality and thoughts as well as his contributions to the country, which will inspire people in different ways, and I think my museum can play a role in that."

Qin's stockpile is already large, but he continues to gather these valuables from around the world. He says he will carry on no matter what people think of him.

QIN HONGGUANG COLLECTOR "To me, it's not merely a job, it's a great cause which is closely interwoven with my life. I'm determined to do it better. And I think this is a mission for our generation."

In the digital age, Qin says it's not so easy to persuade young people of the value of "red culture". But he is determined to prove that it is not outdated, and never will be. YJH, CGTN, Hunan Province.