New York Fashion Week: China's Bosideng label goes global

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China's down clothing maker Bosideng is a household name in the country. In a bid to take its brand global, the company just held a runway show at New York Fashion Week. Karina Huber has more.

Bosideng showcased its latest collection of down clothing at New York Fashion Week. The collection went far beyond your standard ski jackets. It featured floor-length hooded coats and other innovative interpretations of down clothing. The look was definitely Chinese, but the goal was to appeal to an international audience, an audience that included actors Anne Hathaway and Jeremy Renner.

KARINA HUBER NEW YORK "Bosideng is the biggest seller of down clothing in China. But outside of China it is relatively unknown. The company hopes that with the help of runway shows like this that will soon change."

While many retail companies are targeting China, one of the world's fastest growing consumer markets, Bosideng, with more than 7,500 retail outlets in China, is looking outside to grow its brand.

GAO DEKANG, CEO BOSIDENG "The U.S., France, UK and Italy are home to the world's most prestigious fashion weeks. Our New York Fashion Week show is an important step in our efforts to expand our share of the global market this year."

Bosideng's ambitions to grow in the United States comes at a time when the Trump administration seeks to limit imports from China. The company says it isn't worried.

MEI DONG, EXECUTIVE DIRECTOR BOSIDENG "U.S.-China trade war hasn't had a huge impact on us, because our primary market is still China. But we've already put contingency plans on our supply chain in place to cushion possible effects from the trade frictions."

Nevertheless, launching in the world's largest market is always a challenge for foreign brands.

RUI JINSONG EXECUTIVE DIRECTOR & SENIOR VP, BOSIDENG "I think the biggest challenge to us is how to interact with our customers. We set ourselves apart from other brands by our incessant passion and dedication to making down coats. And we hope our customers can know about this."

With the runway show in New York, the brand is one step closer to accomplishing that goal. Karina Huber, CGTN, New York.