Business
16:30, 01-Dec-2017
Online art auction in China
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Art is intimidating. It is challenging for the mass public to purposely go into an art gallery to browse artworks because most of us don’t know much about art and it is really difficult to understand why they carry price tags of millions of dollars.
However, art should not be only for the rich or professional collectors. The development of mobile phone and Internet technology has enabled art dealers to put artworks online where people can bid and buy just like shopping on regular online shops.
Chinese art dealers built its first online art auction platform less than 20 years ago. Ever since then, more than 2,000 platforms of this kind have been operating. These online art auction platforms are not only for artwork auctioning but also serve as a bridge between art purchasers and artists, forging a closer relationship between the two and building up user loyalty and customer education.
The trade volume of online art auctioning market in China is expected to expand from three billion yuan in 2013 to seven billion yuan in the following decade. Since online artwork auction sites can enable customers to directly communicate with their favored artists, they also provide bespoke artwork service.
